Privacy Policy
This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and purchasing products on our website. This policy aims to help every customer clearly understand our information processing rules and fully guarantee personal information security and user privacy rights. All privacy protection rules implemented by us are based on standardized and user-friendly principles, focusing on protecting user data security without redundant restrictive terms.
By accessing our website, browsing product content, registering an account, and completing order purchases, you fully agree to the information collection and usage standards specified in this Privacy Policy. This policy applies to all visitors, registered users, and purchasing customers of this website.
1. Information We Collect
We only collect necessary user information that is actively submitted by customers during shopping and service consultation, and we will not actively collect any irrelevant private information without user authorization. The user information we collect is limited to basic data required to complete order delivery, customer service docking and normal website use, ensuring the rationality and necessity of information collection.
The main types of information we collect include basic personal information and order service information. Basic personal information includes user name, contact email, and contact phone number actively filled in by users when placing orders or consulting services. Order service information includes delivery address, postal code, order product information, purchase records, settlement amount, and shopping preference information generated during user browsing and consumption.
In addition, we will record basic interactive information generated by users on the website, including page browsing tracks, product viewing records, operation habits and other anonymous data. Such information cannot correspond to any single user’s real identity and is only used for analyzing website operation effects and optimizing user shopping experience.
2. How We Use Your Information
All user information we collect is only used for daily service operation and user experience optimization of the website, and will not be used for any unauthorized commercial promotion or illegal information sharing. We strictly restrict the use scope of user data to ensure that all information processing behaviors are within the user’s recognizable and acceptable scope.
Firstly, we use user information to complete order processing and delivery services. The recipient name, delivery address and contact information submitted by users will be used for order verification, product delivery, logistics tracking and subsequent order after-sales service docking, to ensure that each order can be accurately and efficiently delivered to customers.
Secondly, user information will be used for customer service response and problem solving. When users submit consultation demands through the contact channel, we will use the user’s contact information and order information to reply to questions, solve shopping doubts, handle return and refund applications, and provide targeted after-sales support.
Thirdly, we will use anonymous shopping data and browsing data for website optimization and product iteration. By counting users’ product browsing preferences, consumption habits and popular product categories, we continuously optimize website page layout, product display logic and product design, so as to provide users with more in line with aesthetic and shopping needs of products and browsing experience.
Finally, we may use user contact information to send service reminders and platform update notifications, including order status updates, logistics progress reminders, after-sales processing feedback, and website service rule updates. Users can independently choose to refuse to receive subsequent message reminders at any time.
3. Information Storage and Protection
We attach great importance to user personal information security and have established a complete information storage and protection mechanism to prevent unauthorized access, disclosure, tampering and loss of user data. All user personal information collected by the website is stored in a secure encrypted server environment, with strict access authority management and data encryption protection measures.
We strictly control the internal access authority of user information. Only designated operation and customer service personnel who need to use user information for work can access relevant data, and all personnel have signed confidential management agreements. Any internal unauthorized viewing, copying, disclosure and transmission of user information are strictly prohibited.
We will retain user data in accordance with reasonable service cycle standards. After the completion of order service and after-sales guarantee cycle, we will regularly clean up invalid user information according to system rules. For the information that needs to be retained for platform operation records, we will continue to implement encrypted protection and isolation management to ensure data security.
We will take proactive technical protection measures to deal with potential data security risks, regularly maintain and upgrade website security systems, and fix potential security vulnerabilities, so as to fully protect user personal information and shopping data from security threats.
4. Information Sharing and Disclosure
We adhere to the principle of user information confidentiality and will never sell, rent or trade user personal information to any third-party commercial institutions and individuals without the user’s explicit consent. We will not disclose user private information to irrelevant third parties in any form.
Under limited necessary circumstances, we will only share user information with service providers who cooperate with us and need to complete service cooperation, including logistics and distribution service providers and payment settlement service providers. The shared information is only limited to the data required to complete order delivery and fund settlement, and no excess private information will be involved.
All our third-party cooperative institutions have strict information confidentiality obligations. We will sign confidentiality agreements with all cooperative parties to restrict them from using, disclosing or disseminating user information beyond the service scope, and supervise the data management behavior of cooperative parties in real time to ensure user information security.
5. User Rights and Choices
Users have independent control rights over their personal information stored on our website. You have the right to check, correct and update your personal basic information and order data at any time. If you find that your personal information is wrong or needs to be updated, you can apply for information modification through our customer service channel.
Users have the right to apply for deletion of personal information. When you no longer use our website services, you can submit an information deletion application through the Contact Us page. We will verify your identity and complete the deletion of your relevant personal information within a reasonable time, except for the data that needs to be retained due to normal platform operation records.
You can independently choose whether to authorize the collection of relevant information during website browsing and ordering. For the non-necessary information collection items, you can refuse to submit, which will not affect your normal browsing of website content and participation in shopping services.
6. Third-Party Website Links
Our website may contain link entries of third-party independent websites during operation. These external links are only for the convenience of users’ browsing and use. We do not operate or control the content and privacy rules of third-party websites.
The privacy protection policies and service rules of third-party websites are independent of this website. After users click the external link to enter other platforms, the personal information protection behavior of other platforms will not be restricted by this Privacy Policy. We suggest users carefully check the privacy rules of corresponding third-party websites before browsing and operating, and we will not bear the information security responsibilities caused by users’ access to third-party platforms.
7. Policy Update and Notification
We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to website operation updates and service iteration needs, so as to adapt to the latest service standards and user protection needs.
All updated Privacy Policy content will be released and displayed on the official website page in the form of public announcements. The updated policy will take effect automatically after publication. Continued browsing of the website and shopping consumption by users after the policy update is deemed as recognition and acceptance of the latest privacy protection rules.
We will actively optimize the privacy protection system, continuously upgrade information security protection measures, and always protect user personal information and privacy rights with rigorous and standardized service standards.
8. Contact Us
If you have any questions, suggestions or objections about this Privacy Policy and our personal information protection rules, you can submit your consultation and feedback through the Contact Us page of our website. We will reply and communicate with you in a timely manner, and actively listen to user opinions to continuously optimize our privacy protection service system.
